Facebook App (pixel)

The Facebook Pixel is a tracking tool that allows you to measure the effectiveness of your Facebook advertising campaigns. It analyzes visitors’ actions on your website (page views, searches, bookings) and helps you to:

Create custom audiences for your ads

Track conversions (completed bookings)

Automatically optimize your advertising campaigns

Retarget visitors who haven’t booked yet

How to set up the Facebook Pixel:

To add the Facebook Pixel, you need to create a Facebook (Meta) Business account using Meta Business Suite.

You will then need to create a business profile, and once this is done, you will be able to create a Pixel:

Choose a name for the Pixel

Add the link to your website

You will then receive an ID to paste into the Website application preferences in your Smily account: