What are the reasons for a content override?
The way you present your rental is often identical on your own site and on OTAs. However, it may be interesting to slightly vary certain contents:
- Duplicate content: For identical content on the internet, Google will favor popular sites with high traffic. It is, therefore, a way to propose on your own site a different content and to stand out.
- Contextualization: Depending on the channels on which you distribute your rentals, you can adapt your vocabulary to the travelers.
Steps
1. Click on Add a new rental content
2. Chose the rental to apply the override and fill the information:
-
- Headline
- Summary
- Description
3. Click on Save rental's description override
Note that you can override any of these 3 informations. If you leave them blank the information from your property in the Rentals section will be used.
Applications
Channels
- Airbnb
- Booking.com
- Homeaway
- TripAdvisor
Channel Managers
- Outswitch
- Rentals United
- BookingPal
Marketing
- FetchMyGuest
Example
For the rental "Villa Sivota" with the BookingSync headline in English "Luxury villa right on the beach", you can set:
for Airbnb: the headline in English "Your own luxury villa on the beach, all yours"
for HomeAway: the headline in English "Right on the beach, villa Sivota awaits only you"
For Airbnb rental description breakdown, more information here.
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