Booking Sponsored Benefit (BSB) allows Booking.com to cover a portion of the room cost to attract potential bookers. That means they’ll pay part of the room cost on behalf of customers to help increase bookings for you.

You may notice your rates appear lower on our platform than the rate you set. This adjustment is due to BSB and doesn’t affect your revenue or agreed commission. BSB optimizes your property’s revenue and increases conversion, while still ensuring you receive the full transaction value for the room.

How does BSB benefit your business?

When applied**,** BSB offers the following advantages for your business:

• Boosts bookings from price-conscious customers
• Lowers cancellations with customers paying in advance
• Increases your revenue by covering the reduced amount to drive more bookings

When BSB is applicable and how to enable it?

Depending on your property’s location, there are a few criteria that determine if BSB is applicable for your property. These criteria include:

• Your property uses the Payments by Booking.com solution
• Your property may have a non-competitive price
• You may have opted into the program via the Opportunity Center

Based on these and a few other factors, we’ll determine whether the benefit can be applied to your property.

→ To enable it, you need to do it on Booking.com’s extranet;

Some of you might have already seen this semi-new setting on your extranet in the opportunities section.

The “Booking Sponsored Benefit” is nothing else but a “discount for advance payment” that is applied to the customer who books.

Impact and visibility on Smily dashboard

• You will see a first payment coming through on the payment via VCC;

⇒ In this example, Booking.com is offering a discount of 128,24 EUR.
⇒ To collect the remaining amount of 1,987.03 EUR, you don't need to send a BookingSync payment link anymore. We will automatically collect it.

• And automatically, we will manage and handle the additional payout onto your VCC;